Effective case management requires a complete understanding of the value of the case. Plaintiffs' attorneys typically consider insurer tendencies, venue bias and award trends, but they may overlook one critical factor: plaintiff demographics. Simply put: Juries don’t view men, women, young people, middle-aged people and elderly people the same way. To illustrate the point, we studied plaintiffs’ win rates in motor-vehicle cases, essentially asking, "Who are the best and worst drivers, in the eyes of juries?" The results, based on cases reported to VerdictSearch, show that women, ages 20 to 29, clearly have the best win rate in motor-vehicle cases. Surprisingly second and third place go to women and men ages 75 or older, people typically considered poor drivers! The least successful motorist? A man between the ages of 65 and 74.
HOW TO: Log onto VerdictSearch.com’s search platform. In the Type of Case field, select Motor Vehicle. Next, go to Type of Plaintiff and enter the age range you wish to survey. In the Award Type field, select Verdict-Plaintiff. Check the Estimated Results field to see the number of plaintiffs' verdicts for that age group. Now let's check for defense verdicts for that age group. De-select Verdict-Plaintiff and select Verdict-Defendant to see the number of defense verdicts. Feed the numbers into your calculator to determine the win/loss rate.
CONTEXT IS KEY: Try the same search with medical-malpractice cases and see how the results differ!