Effective case management requires a complete understanding of the value of the case. Plaintiffs' attorneys typically consider insurer tendencies, venue bias and award trends, but they may overlook one critical factor: plaintiff demographics. Simply put: Juries don’t view men, women, young people, middle-aged people and elderly people the same way. To illustrate the point, we studied plaintiffs’ win rates in motor-vehicle cases, essentially asking, "Who are the best and worst drivers, in the eyes of juries?" The results, based on cases reported to VerdictSearch, show that women, ages 20 to 29, clearly ha...Show More
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